Privacy & Cookies


We are committed to protecting your privacy. We will only use the information that we collect about you lawfully in accordance with the Data Protection Act 1998.

We will not sell, distribute or lease your email address or your personal information to third parties unless we have your prior permission or are required by law to do so.
We will not email you ourselves for marketing purposes unless you have specifically signed up for our email newsletter or have otherwise agreed to be contacted in this way. You may unsubscribe from this at any time.

When you order products from our shop we collect information about you to process your order and to provide you with the best possible service. The information we will collect includes: your name, address, phone number, e-mail address. We will never collect sensitive information about you without your explicit consent. Payments are made securely though Paypal and we do not have access to your credit card information.

In accordance with the law, you can if you wish check the information that we hold about you by emailing us. If you find any inaccuracies we will delete or correct them promptly. The personal information which we hold will be held securely in accordance with our internal security policy and the law.


What are cookies?

Cookies are small text files that can be stored on your computer or mobile device when you visit a website. These files are typically used to hold your user preferences, to store important data as you browse the website (such as the contents of your shopping cart), or to find out if you have browsed the website before.

As these files can only store small amounts of data there is nothing dangerous about the files themselves, but some companies may use the information to track what other websites you have visited or to build a profile of your online behaviour. The Wisdom of Kids do not involve ourselves in these activities.

What cookies does The Wisdom of Kids use and why?

Like most e-commerce websites, we use a variety of cookies to help ensure that our website functions correctly and to provide information on how to improve our pages.

We use cookies to remember the contents of your shopping cart or whether you are logged in as you browse the website, and to keep track of preferences that you have set so that they are applied on the pages you visit.

We also use cookies to help analyse how our visitors in general interact with our website. This gives us information such as how many people visited our pages, how many visitors have been to our website previously, which links people have clicked most often on our pages, etc. This helps us to see what pages viewers find most interesting and can help us identify problems with our pages and how we might imporove our website. All the information collected is anonymous and no personal data is recorded.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

How can cookies be managed or disabled?

You can choose to accept or decline cookies. You can easily change the way cookies are handled on your computer by changing the cookie settings within your internet browser. Please note that declining cookies may prevent you from taking full advantage of our website, for example, blocking all cookies from will prevent the Shopping Cart from functioning correctly and you will be unable to place an order through the website.