Wisdom of Kids is showcased by Theo Paphitis!

Photo of Theo Paphitis and Soula Zavacopoulos

Some of you may already know that retail magnate and TV star Theo Paphitis loves The Wisdom of Kids – he is even quoted on the cover of The Wisdom of Kids book: “Love it, love it, love it!”

Theo Paphitis is the owner of several major retail chains – including Robert Dyas – and I’ve been sitting on some news for months now that I’ve been eager to tell you, but we were sworn to secrecy until the launch!

Well, I am now finally allowed to spill the beans, so without further ado, here’s my exciting news…!

Soula x


The Wisdom of Kids is showcased by Theo Paphitis!

Soula Zavacopoulos, creator of The Wisdom of Kids, recently pitched her products to a team of buyers at Robert Dyas, after being “handpicked by Theo Paphitis”.

Soula and her design business, The London Studio, were handpicked by former BBC Dragon’s Den star, Theo Paphitis, when she won his SBS Award (“Small Business Sunday” Award) in 2011. Soula was selected again in 2014, when she was invited to pitch to his buying team at Robert Dyas for a special “SBS Showcase” – a showcase of top products from SBS winners.

Out of hundreds of businesses, only seven – including The London Studio – made the final cut to be featured in the SBS Showcase. Soula impressed the buyers with her humorous “The Wisdom of Kids” range, which feature hilarious comments and observations from children under 10 years old.

Says Soula, “Competition for the showcase was tough as there are hundreds of innovative products by SBS winners. I’m thrilled The Wisdom of Kids was selected, the Robert Dyas buyers absolutely loved it!”

The SBS Showcase launches on Monday 26th January 2015 in a selection of Robert Dyas stores nationwide and online at www.robertdyas.co.uk/sbs

Says Soula, “Robert Dyas will be featuring my Wisdom of Kids coasters in their “Product of the Week” on 23rd February 2015 and will be running a competition on social media giving people the chance to win some as well! So make sure you’re following @Wisdom_Of_Kids on Twitter so you don’t miss out!”


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