Last month we premiered The Wisdom of Kids at Brand Licensing Europe – the definitive event for the European licensing industry! The show was held at Olympia, London, from the 7th-9th October 2014 and this was the first time I have exhibited at a licensing show.
Being the first time I was not sure what to expect, but I was not disappointed! We were approached by both retailers and manufacturers interested in licensing The Wisdom of Kids onto products as varied as apparel to tableware. I’m delighted to announce that I signed an agreement at the show with Blueprint Collections – the most dominant player in the UK stationery market – to produce a range of Wisdom of Kids stationery and gifts in 2015.
They work with some of the UK’s most internationally renowned designers and brands, including Orla Kiely, Emma Bridgewater, Sanderson, Kirstie Allsopp, Angry Birds, Union J, Mr Men – and now – The Wisdom of Kids!
If you’d like to know more, the Press Release below will fill you in.
The Wisdom of Kids Blueprint for Success!
JELC announces new licence with Blueprint Collections for major stationery and gift range
Independent UK-based licensing agency JELC, which represents the award-winning greetings card and gift range The Wisdom of Kids, has announced an agreement with Blueprint Collections, the most dominant player in the UK stationery market. The agreement follows fast on the heels of the development of a new greetings card range with Gemma.
Blueprint will not only design and produce the quality stationery it is renowned for but also such items as travel goods, glasses cases, make-up compacts and gifts, placing the range firmly in the adult arena.
JELC is managing an international licensing programme for The Wisdom of Kids that will leverage the enormous potential of the brand, first in greetings cards, stationery and gifts followed by apparel, electronics, home-wares, household textiles and more.
Combining the hilarious insights of the under-tens on burning adult issues such as love, ageing and marriage with witty, understated lettering and illustration, The Wisdom of Kids has been snapped up by licensed card publishers around the world and has performed exceptionally well in online gift retail. It has also gained celebrity fans, numerous awards and a devoted global customer base, whose many members will warmly welcome the expansion of the brand into a number of new formats, categories and outlets.
Soula Zavacopoulos, owner of The London Studio and creator of The Wisdom of Kids, has been widely recognised both as a creative talent and businesswoman and has been featured in The Times, The Guardian, The London Evening Standard and The Independent on Sunday.
Lisa Shand, Blueprint Collections, says: “Wisdom of Kids is the perfect vehicle for the type of range we are planning – it certainly made us all laugh! We predict that major retailers will want to be part of the Wisdom of Kids story when we launch for Autumn/Winter 2015.
Jane Evans, Joint Managing Director JELC, says: “Licensee interest in the Wisdom of Kids has been strong for some time as consumer demand for this charming and hilarious brand grows. We’re delighted that Blueprint has joined the programme. Alongside Gemma we have two of the strongest names in UK licensed products on board already which bodes incredibly well for the brand.
For further information please contact:
Jane Evans or Janet Woodward
+44 (0)1225 819030